Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Internet marketing is important because it aligns with the way consumers make purchasing decisions. ... Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.
Online marketing is so effective as an advertising medium and the various tools that you can make use of to achieve the most desired results. Online marketing gives business owners the freedom to advertise and promote their products or services and receive immediate response.